2012年9月4日星期二

Manning Sends Broncos Online Ticket Prices Soaring

Don’t say that Peyton Manning doesn’t deserve the $18 million he’s due to pocket from the Denver Broncos this year. Even at 36, Manning is still making money for a lot of people. And not just his employer and the T.V. networks. With his move to the Rocky Mountains this year, Manning will shift millions in the secondary ticket market from sellers of Colts tickets to sellers of Broncos tickets.

According to data compiled by Tiqiq.com, a complier of online ticket prices from StubHub and other sites, the average price for a 2012 Bronco ticket in the secondary market comes in at $298.97,up from $182.69 last season. The 64% increase, the largest of any NFL team, makes the Broncos the fourth-most expensive team to scalp seats for this year, trailing only the Bears ($377.39), Patriots ($352.95) and Giants ($318.52). Last year, the Broncos ranked 12th.

At the other end of the spectrum: Manning’s old team, the Indianapolis Colts, whose average price online has dropped almost 28%, to $121.99 from $169.29. The Colts, whose online ticket prices placed in the middle of the league (13th) last season, are now third from the bottom, ahead of just Tampa Bay and Cleveland. Not that Manning is the only factor on that end – last year’s Colts team played without him for the entire season. And you’d think that the excitement over top draft pick Andrew Luck taking over from backups Curtis Painter and Dan Orlovsky would put upward pressure on prices, not downward pressure. But these things apparently carry some lag time – last year’s prices came directly off of the Colts’ 2010 playoff season. This year’s tumble follows the 3-13 nightmare of 2011. Fans in Indy may want to see how Luck & Co. do before laying out bigger money for tickets.

Other big movers from 2011: the Houston Texans, whose online asking price is up 60% from last year to $215.06 a pop following the team’s first playoff season, and the Carolina Panthers, up 48% to $184.31 as fans appear to be sold on the excitement of QB Cam Newton now that he’s got a year under his belt (a good omen for next year’s Colts ticket scalpers, should Luck live up to expectations).


On the downside: the New York Jets, whose average ticket is fetching $194.03, a 17% drop from last year’s $234.61. Coming off a playoff miss that followed two straight AFC Championship Game appearances, Rex Ryan’s hot air isn’t quite as amusing. And fans don’t yet know how much Tebow Time to expect. Also dropping: the bounty boys themselves, the New Orleans Saints, down 11% to $268 a ticket (though don’t doubt New Orleans’ as a bona fide football town – the Saints are still the sixth-most expensive team in the league).
All in all, business is good. League-wide, the average ticket on line is fetching $191 right now, 8% more than 2011. Let’s finish up with five individual games that will cost you the most from an online scalper this year:

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